| QR CODE PROMOTIONS |
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Campaigns can be designed for specific products and services for a stipulated period of time using a web module. During this stage, campaign properties like, product/service, details to be displayed, time period, expiry etc. are decided. The advertisement URL or advertisement image to be shown to the customer is linked to the campaign at this stage. Based on the campaign details/properties, an appropriate QR Code is generated. This can be displayed on print media – brochures, newspaper etc.
A mobile app can be downloaded on to the customer’s mobile phone. QR Codes placed on print/digital media can be read by the mobile application. The user will be directed to the link specified in the code. Other actions such as registering for more information may also be made offered to the user.
All actions taken by the user through the application such as scanning QR code, visiting the link, using other features will be logged in the application and updated to a central server, if GPRS is available, for leads management and analytics.
Benefits
- Mobile users are attracted to QR codes and can become leads
- Leads and their preferences can be tracked
- Highly scalable because it is based on AccelTree’s FRED MEAP mobility platform
- Also available on Symbian phones