| SECONDARY SALES TRACKING |
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The packaged consumer goods industry is unable to track buying patters at the retail level fast enough. Information, often inaccurate, follows in sporadically thus finished goods inventories get inflated because of slower consumption or returns from distributors. This system allows company sales persons to update stocks and sales at the retail level (secondary sales) to a central system from which reports can be extracted on-line by operational managers to help them monitor consumer behaviour and thus plan changes in production plans so that inventories are contained.
Benefits
- Companies launching new products can exploit consumer data to lower their risks and quickly adopt those practices that boost their revenue.
- Trade marketing expenditures can get more focused on driving revenue due to quicker visibility on its effectiveness.
- More efficient finished goods management in the supply chain will release capital for better utilization for all its participants.
- Better control on oversupply or stock outs, leading to customer satisfaction and corresponding retention.
- A more organized manufacturing plan that allows predictability to the companies as well as their suppliers.
- Complete visibility of and control on movement of the field force.