| MOBILE LOYALTY MANAGEMENT |
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When customers sign up for a loyalty program they will receive an application on their mobile phones that will give a quick view of their position in the loyalty program, their loyalty points accrued and recent transactions. They can use their phones to make purchases from affiliated retail outlets by cashing in their loyalty points on the mobile phone. They can view a catalogue of products that can be purchased against loyalty points and can place orders for items on-line using the phone application. Other features such marketing promotions and discount coupons for affiliated retail outlets can also be added to the loyalty program.
Benefits
- Customer can view loyalty points status while on the move
- Customer can use the app to actually buy goods
- More power in the customer’s hands
- The bank or loyalty program owner can reach out to customer through this channel